Search Engine Optimization – Top 7 Tips For Today

SEO OptimizationWebsite traffic is the life blood of any website, and without website traffic and attention from the major search engines a website will struggle. This is why Search Engine Optimization is such an important part of the internet and website design process. Below I have seven tips with regards to SEO, these SEO tips will come in handy if you are currently working on a website or planning to start a website.

Just like if you were planning to build a house, you will need to sit down and plan a website. Make sure you include layout planning, content planning, website promotion strategies etc. If you follow the basic rules of SEO and make sure your website follows standards that are acceptable in terms of search engine optimization then you will have a good chance of ranking well, but promotion is vital. I will post website promotion tips and strategies as this blog grows.

Here are the 7 Search Engine Optimization Tips for this post:

  1. A website should have crystal clear hierarchy and links and should preferably be easy to navigate.
  2. A site map is required to help the users go around your site and in case the site map has more than 100 links, then it is advisable to break it into several pages or categories to avoid clutter and make it easier to navigate.
  3. Come up with essential and precise keywords and make sure that your website features relevant and informative content.
  4. The Google crawler will not recognize text hidden in the images, so when describing important names, keywords or links; stick with plain text.
  5. The TITLE and ALT tags should be descriptive and accurate and the website should have no broken links or incorrect HTML.
  6. Dynamic pages (the URL consisting of a ‘?’ character) should be kept to a minimum as not every search engine spider is able to crawl them.
  7. The robots.txt file on your web server should be current and should not block the Googlebot crawler. This file tells crawlers which directories can or cannot be crawled.

This is just a little taste of a few SEO tips, if you have any tips or recommendations that you would like to share then please feel free to do so.

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Daniel Hall
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